Imagine: a potential buyer came to your site and could not find a product that you have in stock. As a result, he did not buy anything and carried the money to competitors. You have lost profit and customer. Sad story, right? To reduce the number of such cases, it is worthwhile to optimize the internal search.
What do you know about the item card? You can know what it is, what elements in it should be. You can guess how to position them correctly, so as not to spoil the conversion. Maybe you even know that you need to carry out A / B-testing of various parts of it. You understand for sure that large and high-quality pictures are undoubtedly a plus, but, most likely, you do not have a clear idea of what exactly you should definitely have in the correctly made product card.
Many have got "insights", "experiences" and other "levelapy". 4 of our employees shared their views on English words in speech and texts. Let's collect a lively experience on this topic. We invite in the comments. Among marketers, it has always been customary to use English words wherever one can say in Russian.
About a man can say a lot by analyzing his speech. How old is he, what gender is he, how educated, what social group does he belong to. Imitate someone else's speech is very difficult. Therefore, the texts that copywriters write in the lively spoken language of the client usually look surprisingly false. Something like this: I do not believe!
If you use content curation as one of the methods of content marketing, always analyze, comment or at least announce the publications offered to the audience. First, it allows the use of other people's content in accordance with the concepts of free use of works and fair use.
Illustrating the publication of images, you help readers to perceive and assimilate content. After all, a person perceives visual information 60,000 times faster than text. In addition, it receives about 90% of the information through a visual channel. Thus, the images increase the effectiveness of the content.