The free web analytics service Yandex.Metrika has a new tool for marketers called Visitors. It will show information about the activity of ALL site visitors since the installation of the Yandex.Metrica counter on it. Previously, they could only be analyzed by groups (age, geography, search interests, sources of switching to the site). Now the service gives a detailed "dossier" for each user, reflecting the metrics important to the user:
- Total time spent on the site.
- The number of visits.
- Where did the client come from (social networks, search engines, referral links).
- Goals achieved (purchase of goods, registration, subscription to the newsletter, etc.).
The owners of online stores, among other things, will be able to segment the audience by the number of purchases, the amount of the check, as well as identify the% of the changed-mind visitors who put the goods in the basket, but did not place an order.
How it works
Of course, the profiles do not have personal user data. The metric shows only the actions of the visitor, which will help the marketer to draw up his life cycle on the site. The system assigns a unique ID to each user.
The system "reads" visitors using the technology "Webvisor". If the same client enters the site from different devices, the system identifies it as different visitors. This is so far the only negative tool. Perhaps soon the developers will figure out how to fix it.
What will it give
An intelligent marketer will give a lot of new tools. With it, you can select the most profitable customers for the site, find out what unites them and adjust the marketing strategy already for this segment. He also identifies customers who are interested in the product, but did not reach the purchase. The report will show on which pages potential buyers most often fall off. The new service will help to further explore the visitor’s chain of actions on the site and work with its weak links.
Some of our colleagues have already tested "Visitors". Impressions are positive.
The “Visitors counter” will undoubtedly simplify the spot analytics of the project. Especially if ecommerce data is being downloaded from the site. The possibilities for analytics are greater. I like that now you don’t have to dig at Webvisor at random - it took a lot of time. Yandex "implements ideas that can be called" a painful blow to paid analytics systems. "- Mikhail Pozdnyakov, a copywriter.
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