This feeling is familiar to you - when you see before yourself some idiot with an incomprehensible product, which for some reason successfully sells, and at the same time know that your product is much better? Yes, for sure.
So what are you different from this "idiot"?
Why do "idiots" so often achieve success
Idiots, or rather, successful businessmen, firmly believe in the exclusivity of their products or services and are not afraid to show it.
In childhood we are taught that it is not good to show off. Unfortunately, many take it literally and do their business silently. And then their jaw drops when a 25-year-old boy in jeans tells them about how many employees he has and how much Lamborghini you can buy for the monthly turnover of his company. Such people believe that age is unimportant - if you want, you can achieve everything and at any age.
However, in real life, very few people succeed in creating a successful business - there are not so many idiots around. Only a few have the strength and patience to overcome all obstacles to success, knowing full well that they can be left with nothing. Some give up and find a job. And only a few become rich and famous. And then they are no longer considered fools, because one step is from love to hate.
Be sure of yourself and what you are doing.
"Narcissistic idiot" - this is not about you. This is about that idiot in jeans and with Lamborghini. Telling you his story over a cup of coffee, he was hardly waiting for praise or surprise. Most likely, he just loves what he does, and he is pleased to talk about it. Yes, and what is there - you probably love your job too. But is this enough?
Imagine yourself in an exhibition of achievements of something in your line of business. Well, you, by itself, have already achieved a lot and therefore are present at the exhibition, among other lucky ones. You are bursting with pride, you have prepared a stunning presentation of your product and are waiting for the high point. And here, instead of you, another prodigy is invited to the stage and they begin to praise his achievements. And judging by the words of the speakers, he is indeed the best in his (and in your) business.
At this point, most people give up. Yes, you are good - but not the best. Attempts to convince everyone present would look foolish - besides, imagine what will begin if everyone else starts to beat themselves in the chest and shout that they are the best. This can come to mind only to whom? That's right - idiots.
The problem here is not that you are not the best in your business. The problem is that you do not believe in it, and that nobody knows about you and your company. Moreover, the second follows from the first - after all, the idiots who meet you with a confident smile on advertising posters on every corner know everything. And you - no one.
Do not be shy. Nobody urges you to climb your feet on the table in the conference room and shout down the speakers, but you must somehow convey to people the very fact of your existence and explain why you are better than others.
If you sell ice cream, then you do not need to act like an ordinary ice cream seller. Tell about the fact that you give everyone the magic and happiness from the kingdom of the Snow Queen, and you didn’t even have any ice cream with you. Talk about making the world a better place, not about making money from childhood weaknesses. Moreover, believe it.
If you want to succeed, you have to do it every day - tell yourself and everyone else why your company should go in all lists at number one.
Stop saving on quality
A side effect of believing in yourself and your product is that you stop trying to lure customers at all costs. You do not need to practice obtrusive sales, you do not need to put pressure on people - if your product is really so good, they will come to you, just give them time and the opportunity to learn about you.
And here there are only two options: either you really produce the best ice cream, or you just try to convince everyone of this. In the second case, no advice will help you, because with the usual product today all the counters are filled up. So do not save on quality - create the most delicious ice cream, no matter how much it will cost you. If your customers only care about the price - do you need such customers? Work with those who want to do business, and not explain to the end consumer why ice cream has a plastic flavor. Go against the usual profitability scheme.
As soon as you get the right view of things, you will find that the scheme is working - you no longer have to call the stores to offer your goods. They themselves will come to you to offer cooperation, and they will not wait for the first step from you. You have taken this first step by telling everyone about yourself and proving that your ice cream is so good that it will fly away at the speed of light.
Starting negotiations with buyers, give them time to tell about themselves and their company - listen, not interrupting, - because they, too, love their work and are ready to talk about it. Then tell us how your cooperation will be, how you can help them, how you will become one team and grow together. Observe how their faces brighten, how their eyes light up, how the decision to say “yes” ripens in them and immediately sign the contract.
As soon as it becomes a habit for you - to remember that you are really the best, and to believe that one day the lands of the Snow Queen will become yours completely and forever - others will also become infected with your enthusiasm. Do not wait for a million customers at your door on the first day, but be prepared for growth exponentially. Your ice cream may initially occupy a tiny market share, as long as you have room to grow.
One more thing. The best are not always monopolists. It is likely that other companies will share the market with you. And your customers can work with them with the same success as with you. But in a particular area / city / district, there can be no company better than your more confident leader and a greater percentage of idiots per capita.
The scheme is simple - create an outstanding product and believe in yourself. Go out to the people and tell them about yourself, your team, show them Gerda, ride them on reindeer - do whatever you want them to know about you and want to become part of your team. Confidence in success, supported by a great product, will free you from the cares of promoting your company at any cost. Instead of annoying people with intrusive sales, you will see how happy customers will come to you voluntarily and forever.
While the boy Kai has not laid out "eternity" on the ice, everything is in your hands - join the ranks of idiots who make millions.