What mistakes make the largest online shopping Runet

The creators and managers of large online stores have a lot to learn. They built a successful business, so start-up entrepreneurs can be on them. But you can learn not only from positive examples. On sites of popular ecommerce projects there are significant errors. Due to the scale of the business and the huge margin of safety, large stores do not notice the negative impact of these blunders on financial performance. And young projects can be seriously hurt because of them. What mistakes are we talking about and is it possible to avoid them?

This article is the result of an express analysis of the websites of the ten largest online shops of RuNet according to Ruward and Data Insight for the first half of 2015.

The following pages of the top 10 online retailers were used for the research:

  • The main.
  • Registration page.
  • Checkout page.
  • Payment page.
  • The page "About the store."
  • The page "Terms of payment and delivery."
  • Page "Warranty".
  • Pages of categories of goods.
  • Product pages.
  • Pages of the information section.

For the convenience of readers, the errors found are combined into the following groups:

  1. Content strategy errors.
  2. Usability and design errors.
  3. Technical optimization errors.

Ready to learn from the experience of others? Get started.


Content strategy errors

Content remains almost the main problem of any online store. Large ecommerce sites have a harder time: they need to keep track of the relevance of thousands of descriptions, quickly add dozens of product cards, often publish relevant guides and reviews.

The implementation of the content strategy on large resources is actually carried out by the conveyor method. Because of this, online stores make mistakes, many of which are becoming typical.

1. "Footcloths" text on the main and on the pages of categories

Yes, it's 2016. Yes, "foot wrappers" are used by representatives of dozens of the largest online stores of the RuNet. Examples in the illustration.

Classical "footcloth" - the text stuffed with key phrases. It is designed for robots, not for humans. Therefore, it is usually hidden in the bottom of the page, cleaned under the cat. Also for footcloths used a small size. The text on the main Wildberries corresponds to all the signs of a footcloth, except keyword stuffing. Keys fit neatly into it. But on the category pages there is an explicit keyword stuffing. See for yourself.

"Footcloths" are on the main and on the pages of the categories of the online store "Komus". The texts on the pages of the Svyaznoy and Citylink categories also raise questions. They are not re-optimized by keywords. They are not hidden from users under cat. But if these are texts for people, why are they at the bottom of the pages after a long list of products?

Search engines may punish the site for using the "sneakers". A few years ago, Yandex even had a so-called “tail filter”. Currently, we are talking about filters for spam and poor content: reoptimization and AGS from Yandex and Panda from Google.

How to prevent and correct an error

Do not use SEO texts. The value of the main and category pages for users is not in the texts. Visitors themselves know that you can buy in the section "Laptops". Categories and the main page in online stores are navigation hubs, from which buyers begin to travel around the site. If you think that visitors to these pages need some information, publish it at the top of the page. And do not forget that we are talking about useful data, and not about SEO texts.

2. The use of so-called selling texts

We are talking about uninformative emotional descriptions of products, product categories, service conditions, store benefits that are not related to sales. An example from the website of the Citylink online store in the illustration.

Users do not need a great product with a stylish design, made of modern materials. They are not going to complement the workspace. Potential buyers need information about the battery, processor, camera, and not about the design style of the laptop.

Remember the character None from the film "The Dead" of genius Jarmusch? Tribesmen called him a difficult-to-pronounce name, which roughly translates as follows: He who says a lot without saying anything. Indians would give the same name to editors and copywriters of some online stores. Why? Remove from the text in the illustration above model name. The first three sentences can be used to describe any laptop, right?

Emotional uninformative texts are on the site of the store Lamoda. In the illustration is an example from the category page. But this is not an "SEO wrapper", but an attempt to make a selling description.

Unsuccessful selling descriptions are on the site of the store "Komus". The authors of the texts say that “the new design of the smartphone will surprise even the most sophisticated user,” and “a laptop with a quad-core processor at a glance will help you to understand that this is your option.

How to solve a problem

Sell ​​not only emotions. This is especially important to remember if you are selling not cheap jewelry or cosmetics, but more or less expensive and complex products. For example, laptop buyers are looking for a non-stylish design.

Ideally, texts should be balanced: moderately emotional and informative. There is no need to go far for examples: look at the descriptions of goods on the Svyaznoy website.

3. Use instead of descriptions of technical information

Sometimes online stores do not have time to publish a description of the product. This is not a mistake, but a feature of the workflow. Cards of goods without descriptions could not be found in three or four clicks on the sites Lamoda, "Ozone", "Svyaznoy" and "Comus". On the other six sites of the largest online stores of Runet there are such cards. Especially many product pages without descriptions are on the Exist store site, which ranks first in the Data Insight rating.

But marketers of Wildberries most likely deliberately use technical information as descriptions. On the retailer's website there are a lot of product cards, similar to the example from the illustration below.

How to fix the problem

Remember, not all users understand the products they want to buy. Therefore, in addition to technical information on the site need to publish a description. Use the classic technique of sellers: translate the properties of the product into benefits. For example, explain that thanks to 3 GB of RAM, the smartphone is fast.

4. Using SEO texts instead of descriptions

Such texts are easily recognizable by clumsily entered keys. See the illustration for an error.

In a few clicks SEO texts are found on the sites of the following stores:

  • Wildberries Examples of "seoshnogo" use of keys, see the pages of categories. Here is a sample: "To buy a men's T-shirt is a task that does not differ in complexity."
  • "M Video". Marketers of this retailer use normal text and SEO descriptions simultaneously. Pay attention to this item card. Under the description there is a template block of keys built according to the formula “buy tablet + model”, “tablet + model + description, photo, specifications, customer reviews”.
  • The Citylink site has descriptions similar to SEO text. Here is an example: "You can buy the goods" Name + Model. "The description consists of only two sentences, stuffed with keys.
  • "Eldorado" instead of the normal description at the bottom of the product card uses SEO text from three sentences. Users themselves know that here you can "buy a tablet + model" and read "a tablet + model characteristics, customer reviews." Apparently, the hint is intended for search robots.

SEO texts annoy live users. And search engines penalize websites for them.

What to do?

The answer is very simple: create descriptions of products and categories for people. Do you think you can make a normal description without using the right keywords? Hardly.

5. Ignoring content marketing opportunities

Retailers have successfully used content marketing before the advent of the Internet. Strangely enough, some leaders of online retail in runet do not notice the possibilities of this tool when almost all representatives of Central Asia have access to the Internet. Here are the details:

  • On the site of the leader of the Data Insight rating of the Exist store there are sections "News" and "Articles". In the publications you can find information about the new automotive industry. The site has no educational content that is considered the basis of content marketing.
  • There is a news section on the Yulmart store website, but there are no articles and guides here. Store marketers have chosen an interesting strategy: they occasionally publish large expert level manuals on external sites, for example, at Geektimes.
  • The Wildberries store uses content marketing, in particular video marketing. The site has a section "Video Guide" with mini-reviews of products. These reviews are similar to ads. Also, readers can get useful information in the sections "Fashion Encyclopedia" and in the magazine Style Magazine Wildberries.
  • By the way, VelikaPlaza provides video marketing services and does it brilliantly! So, if you need a really cool and high-quality video - contact us! We have professionals in our business with extensive experience, and prices are below market. Click here to request a free consultation!

  • Citylink puts on marketing with custom content. The site has a section in which buyers publish reviews. There are no editorial materials on the site.
  • Shop Lamoda uses content marketing. Interesting publications for buyers can be found in the Lifestyle section.
  • Ozone publishes useful materials for users. There is one problem: I could not get from the main page to the "Blog" or "Publications" section. To find useful articles, I had to look through the announcements in the store groups in social networks.
  • "M.video" publishes useful reviews.

  • Svyaznoy is actively using content marketing.
  • On the site "Eldorado" there is a section with useful publications.
  • Shop "Komus" offers the user a section "Reviews". However, it does not publish objective reviews, but advertising recommendations.

Four of the top 10 retailers in Data Insight do not use content marketing. This is a great chance for small stores to compete for a place in the top ten rankings.

Do I need to correct the error?

The question can be formulated in the following way: can we reject content marketing as an error? Shops entered the top 10 largest online retailers and without this tool. Why should they change something?

Here's the answer: in the medium and long term, content marketing remains the cheapest way to attract customers. Moreover, with this tool, new players can successfully compete with the market heavyweights.

6. Use the same descriptions on different pages.

Usually this problem occurs when a store sells very similar products or products that differ only in details. For example, we can talk about clothes of different sizes or techniques of different colors. Stores create several pages, but publish on them fully or partially identical descriptions. Therefore, the problem relates specifically to content strategy errors.

On the site "Ozone" there is a dress with yellow flowers. On this page you can choose the same dress with red flowers.

On the next page is sold the same or very similar dress. It differs from the floral version of the pattern and size. But the descriptions of the goods are identical.

The same descriptions are on the sites of such stores:

  • "Yulmart" created different pages with the same descriptions for a black and platinum smartphone of the same model.
  • Wildberries uses the same descriptions on different pages: one and two.
  • "Stilink" equally describes a white and black smartphone.
  • "M.video" offers the same text for platinum and black smartphones.
  • Svyaznoy uses duplicate descriptions of gray and silver smartphones.
  • Eldorado has published almost identical descriptions of the gold and black smartphone. More precisely, instead of the description on pages technical characteristics of model are specified.
  • "Comus" publishes the same descriptions of smartphones of silver and pink-gold color.

Identical descriptions can be found in three clicks on sites of eight from the top 10 runet retailers according to Data Insight.

How to fix the error

Consider whether it is advisable to create separate pages for different variants of the same product. Apple 6s white and black are one item. Yes, users search the search engines for pink, black and white Apple 6s. Are separate pages needed for this? Or is one page enough to say that the phone is available in pink, black and white? Answers to these questions will help you correct the error.

By the way, the creation of different descriptions for the yellow, red and blue versions of the same model is also a mistake. The user does not need different pages. Help him choose the right size, color or bundle on one page.

7. Use fake-like reviews

This error does not even concern the content strategy, but the marketing of the store as a whole. Similar to fake reviews reduce the credibility of the site and just cause irritation. Believe me, even inexperienced users easily notice them.

I have no evidence that the reviews below as examples of reviews - this is cheating. But I strongly doubt that they are real. This is enough to undermine the credibility of the store.

Reviews, similar to artificial, are on the site of the store "Komus". Example in illustration:

By the way, do you specify the place of work when you leave reviews in online stores? Most buyers shop "Komus" indicates.

Too detailed reviews are on the site "Eldorado". In the illustration below there are two customer opinions. Feedback from Keshi is much more like a real response compared to the message of Diana, right?

Similar examples are on the site of most of the top ten retailers in RuNet. Here are the characteristics that may cause mistrust:

  • Explicit uniformity, stereotyped.
  • The dominance of rave reviews. Buyers will surely praise good stores. But in reality, large retailers have satisfied and dissatisfied customers. A well-known fact: a satisfied customer tends to remain silent, but the displeased one shouts about poor product and service at every corner.
  • Too detailed reviews with a description of the technical characteristics and advantages of the product. A normal client writes this: "Everything is great, thank you."
  • Approximately the same number of reviews for all products.

Perhaps all the reviews on the websites of the top 10 runet retailers are real. But many other stores do publish fakes.

How to solve a problem

Do not post artificial reviews. Instead, encourage users to share buying experiences. Send buyers letters asking to speak, give discounts, hold contests.

Use the experience of the store "Litres". He gives cash bonuses to the first three customers who leave a book review.

8. The "About Us" page really tells about the store.

Where is the mistake? The "About Us" page should focus not on the company, but on the customer. It is good that you have been on the market for 10 years and are the most recognizable online retailer. And what does the client receive due to your experience and recognition?

The "About Company" section of the Lamoda store website is a typical example of a business-focused description.

"M.video" in the section "About the Company" really tells only about itself. What is the client saying that this is the only public network?

Eldorado also speaks only about itself.

Change the focus to correct the error.

Imagine a harmful client who reads a page about a company and for every thesis says: "What is that to me?"

Develop an integrated sales strategy? Game. Received an award for the best HR brand? Game. Investors include JP Morgan AM? Game.

Does this mean that the store does not need to talk about their achievements? Not.Just tell the customer that, thanks to the integrated sales strategy, you deliver the purchase from Moscow to Vladivostok in 24 hours, and thanks to the support of JP Morgan all your products cost 5% less than those of your competitors.

Look at the story about yourself shop "Svyaznoy". There really is information about the company. But she answers the question of a harmful client.

9. Incorrect description in the "Returns" section

In the section "Return of goods" the visitor is not looking for a boring description of the legal aspects of the return of the goods, but a clear instruction. When the online store publishes on the relevant page a long text with references to the law, it seems that he wants to confuse the client and discourage him from wanting to return the product.

The frightening "brick" of the text hangs on the "Guarantee" page of the Citylink store:

Exist store directly sends users to the law. Or send?

Shop "Comus" has published detailed information. She discourages try to return the goods.

By the way, the site "Eldorado" to find a section on the return of goods failed. Perhaps he is there. But after eight clicks I was tired of looking for him.

We correct the error

There is no need to go far for examples. Yulmart, Ozone, M.video, Lamoda, Wildberries and Svyaznoy chose the right tactics. On the "Return" page, these companies write what the user wants to know. An example in the illustration.

Usability and design errors

Ideal in terms of user experience sites do not exist. Any resource can exist in two states. The first is the development and continuous improvement. The second is the involution and loss of efficiency. On the Internet, you cannot stand on the spot: you are either evolving or degrading.

Why this abstract thesis? This is a proactive response to comments like "Yes, you yourself have a chat without asking pops up, the lines are too long, and the buttons are not of this size and shape." All should improve. This is not a reason to ignore the literally childish mistakes of the largest runet retailers.

10. Aggressive pop-ups.

Pop-ups degrade user experience. They annoy visitors to the site. If you do not trust your feelings, look at the data of the Nielsen Norman Group. Users hate pop-ups.

The largest runet retailers do not know about this study. For example, visitors to the Yulmart site see a pop-up window a few seconds after landing. Imagine: you open a resource and try to navigate, but at this moment something incomprehensible falls out on you.

The Wildberries site is attacking the user with a tempting offer. Apparently, this is compensation for the inconvenience.

"M.video" demonstrates a red pop-up on a green background three seconds after landing on the site.

Lamoda decided to keep up with colleagues from the Wildberries. Visitors to the site can sell an email address for 500 rubles.

Pop-ups can be seen a few minutes after landing on the sites of four of the ten largest retailers. Is it any wonder when new market players use this aggressive tactic?

How not to drown due to pop-ups

The easiest way is to refuse pop-ups. But it will have to pay for the effectiveness of the site. The fact is that pop-ups provide high conversion. The following recommendations will help solve the problem:

  • Show a pop-up in the corner of the screen, not in the center.
  • The window should not completely close the content.
  • Offer the audience an explicit way to close the window.
  • Show a pop-up not immediately after the user lands, but after at least several tens of seconds.
  • The appearance of the window should match the design of the site.
  • Use less aggressive tools instead of pop-ups. Pay attention to Hellobar, sliders or banners on the site.

Find a balance between the need to convert traffic and ensure the friendliness of the site to users. See how it works at the "Messenger".

11. Need to register to place an order

To buy a battery in the Exist.ru store, you will have to register on the site. The system offers to create an account or log in using an account on social networks. However, after logging in using the Facebook profile, the site asks to log in to your personal account again.

The M.video store site supports authorization through social networks. But after logging in using the Facebook profile, the system offers to specify additional data: a discount card number and password, and also confirm acceptance of the terms of service. However, the site has the ability to order goods without registration.

To buy something in the store "Ozone" will have to register. The site does not have authorization using profiles in social networks.

In the store "Komus" you also can not buy something without registering. There is no opportunity to log in via social networks.

How to fix the error

User registration before placing an order is an extra step. It takes a lot of time, scares and annoys the user. The problem can be solved in several ways:

  • Option "Buy without registration" or "Buy in one click".
  • Full authorization using social media profiles.
  • Disguise registration. The user will still have to provide personal data to place an order. On the registration page, you can add the item "Create a profile on the site".

See how the order option was implemented without registering Svyaznoy.

12. Lack of online consultant

Of the ten largest runet retailers, only Yulmart and Komus offer customer support via online chat. Other stores offer to ask a question using the feedback form and get an answer to the email. Customers can also call a multi-channel telephone. Wildberries invites customers to use the callback function.

The lack of communication with the support service through online chat on the websites of online retail leaders is difficult to explain. Perhaps the rejection of this communication channel is associated with a low conversion of dialogs into transactions.

Consider online chat as an additional tool for informing customers, not a means of making deals. New and small stores are easier to use this channel of communication than large retailers. Beginners do not have to spend money on dozens of online consultants. So feel free to connect JivoSite or another online chat.

13. Inconvenient sorting of goods on the categories page

Online store category pages are navigation centers from which users often begin to select a particular product. Many potential buyers use filters to select products based on certain criteria. Unfortunately, this possibility is not available on all sites of the largest retailers of the Russian Internet.

On Citylink, you can sort products only by name, rating, reviews and reviews. That is, you cannot view black laptops worth up to 60 thousand rubles with a screen diagonal of 17 inches and Windows 10 using filters. At the bottom of the category pages there are links to subcategories. In them you can find a product with a certain characteristic, for example, with a fingerprint scanner. But you cannot choose products with several characteristics that interest you.

I apologize to the Citylink store. In fact, the site has a convenient filter of products, with which you can view products with the desired characteristics. I didn’t notice the filter, so an example of Citylink store is inappropriate in this case. But the absence of a convenient filter is a common mistake of ecommerce sites. Therefore, owners of new projects need to pay attention to this feature. Dmitry Dementy.

How to solve a problem

Take an example from the sites of the remaining nine of the ten largest stores. They offer categories of visitors convenient filters with which you can sort products by different criteria.

14. Inconvenient category menu

The site of the store "Komus" sold e-books. But finding them using the category menu is not so easy. Readers are not in the menu "Computer equipment" and "Tablets". There is also no separate category for e-books.

Relevant products can be found using the site search form. Cards of the goods are published in a category "Curbstones and racks".

How to solve a problem

Using the ideal menu of categories, the user must find the product group of interest in one or two clicks. See how category navigation is implemented on the Eldorado website. A link to the section with readers can be found at all without pressing the mouse button. It is enough to move the cursor to the "Electronics" menu section and view the category "Computer equipment".

To make it easy for users to search for groups of products using the categories menu, it should be logical. For example, customers will look for phone cases in the “Accessories” subcategory of the “Phones” section, and readers are better placed in the “Computer equipment” section next to tablet PCs, rather than in the “Curbstones” category.

15. Absence of the "Buy" button

Among the leaders of online retail and it happens. On the site of the Exist.ru store, the product card looks like this:

To purchase a vending product, you will have to figure out that on the "Buy" button, instead of the corresponding call to action, the price is indicated. Another way to place an order is through the link "All offers and analogues". Agree, this is not obvious conversion elements.

What to do

This is obvious: use visible conversion buttons with a clear call to action. A good example of buttons with CTA can be found on the site of the Komus store. By the way, you may be interested in articles about the buttons on the site and calls to action.

16. Unfriendly URLs

Pay attention to the URL of the category "Samsung Galaxy Smartphones" on the Yulmart website. He clearly does not apply to simple or "human-understandable."

The same problem exists on the sites of Lamoda, Wildberries, Eldorado, Svyaznoy stores.

Why do we need simple URLs? With their help, the user is easier to understand the content of the page. It is more pleasant to share such links and it’s not scary to go over them.

How to fix the error

Configure the CMS so that the links on your site are user friendly. As an example, look at the URL of the categories on the Ozon store website.

SEO errors

In the section “Content Content Errors” there are tactics that can be called an attempt to manipulate the issue with the help of content. These are text wrappers on the main and category pages and keyword stuffing. And in this section we will discuss the errors of technical optimization of sites, some of which are made intentionally to deceive the search engines.

17. Incorrect page setup with pagination.

The site of almost any online store has category pages with pagination. Google normally indexes and displays such pages in the output. But Yandex recommends using the attribute rel = "canonical" to specify the canonical address. In this case, the “search engine” indexes all pages of the numbering and the goods published on them, but in the output it displays only the first canonical page.

Some of the largest runet retailers ignore the recommendations of Yandex. Pay attention to the code page category "Smartphones" store "Comus".

The rel = "canonical" attribute points to the canonical URL of a category page. But on the second page of the numbering is another canonical URL.

Please note that all pages of numbering in the category "Smartphones" on the site "Komus" have the same title and description. Duplicate page meta tags are confusing to Yandex.

There is a similar problem on the website of the Connected. On the first page of the category "Tablets" is the canonical address.

But on the second page of the numbering of the attribute rel = "canonical" no. But the titles of the first and second pages are different. In addition, on the second page of the numbering there is no meta description. Apparently, changing the title and removing the description is an attempt to deal with duplicates.

How to customize pagination pages

As noted above, Yandex recommends that you specify the first page numbering as a canonical one. All subsequent pages should include an indication of the canonical URL, that is, the first page numbering.

Google adequately indexes pagination pages with no additional action on your part. Also, the world's largest “search engine” recommends using the “Show all” page as canonical or adding the attributes rel = "next" and rel = "prev" to the pagination pages.

18. Unsuccessful adaptation to mobile traffic

This problem can be simultaneously attributed to usability errors and violation of the technical requirements of search engines.

Pay attention to the catalog of products on the site "Yulmart." When using a tablet with a screen diagonal of 10 inches to hit the link with your finger is almost impossible.

A similar problem is on the Wildberries site. When you try to click on the link in the horizontal menu of categories, you will face difficulties.

In the menu categories of the store "Ozone" the desired link is difficult to select, even with the stylus. Perhaps marketers simply stimulate the installation of the application, so they do not completely adapt the site to mobile screens?

By the way, the site of the Komus store is not adapted for mobile use at all.

How to get closer to mobile users

Catalog of goods successfully implemented on the site of the store "Eldorado". Instead of inconvenient links, users can easily select the desired product group using large blocks with pictures.

To take into account other aspects of mobile adaptation, use the guide and checklist.

19. Manipulation of output using the text in the alt attribute of the img tag

Look at the alt attribute images from the site "M.video".

To understand what the problem is, remember the purpose of the alt attribute of the img tag. This is an alternative text describing the content of the photo for users who have not opened the image for some reason. Also this text is used by search robots.

Do you think the alt attribute from the "M.video" site correctly describes the photo content? The answer is obvious: no. It's about search engine spam.

How to solve a problem

Use the alt attribute for its intended purpose: describe the content of the photo. By the way, if marketers had written in alt that the photo shows a Pioneer car stereo, which can be bought in an online store, even Matt Catts himself wouldn’t find fault with them.

20. Spam in page meta tags

Meta tags contain service information that helps search engines index pages. But sometimes marketers try to use them for manipulation. Look at the keywords and description meta tags of one of the product cards on the Svyaznoy website. This is a clear example of search engine spam.

How to fix the error

If the search engines may close their eyes to the SEO texts in the alt attribute, then they penalize websites for overwriting in the meta tags. Forget about keywords, search engines do not take it into account when ranking, and live users do not need this meta tag. Use description not as a tool for manipulation, but as a hint for people and machines.

21. Lack of micromarking

Structured data helps search engines understand content. That is, thanks to micromarking, robots structure and systematize the content of sites. Not everyone understands that because of this get sites. This is probably the reason why the largest online stores ignore microdata.

And in vain, because with the help of structured data you can get practical benefits. At a minimum, we are talking about extended snippets in search results and control of displaying links to a site in social networks.

There are no micromarks at all on the Exist.ru and Komus.ru sites. Lamoda, Svyaznoy, and Wildberries sites structured data incorrectly.

What should be done

It is necessary to introduce micromarking. Start with the Open Graph protocol so that the links to your website on social networks look attractive. Be sure to implement the Products and Reviews markup.

22. Slow loading pages

The pages of some retail leaders are loaded so long that there is a desire to break the monitor. Especially in this issue succeeded, “Yulmart”, “Messenger” and “Eldorado”. Wildberries, Citylink, Lamoda, M.video and Comus are not far away.

Exist.ru is the only site from dozens of major stores that has a satisfactory download speed according to the Google PageSpeed ​​Insights tool.

How to fix the error

Speed ​​up the page loading. Use the PageSpeed ​​Insights tool to get specific recommendations for reducing the load time for your resource. Also you will be interested in an article on the relevant topic.

All are mistaken. It is important to correct and prevent errors.

On the websites of the largest online stores of RuNet is full of errors. Retailers use incorrect approaches in content strategy, forget about usability, manipulate the issue or violate the technical requirements of search engines. This does not mean that employees of Eldorado, Lamoda, and other companies do not understand Internet marketing. Rather, we are talking about production costs, which so far do not have a significant impact on the business because of its scale.

This is great news for small and new stores. Use the experience of market heavyweights, warn of common mistakes and win the competition. Perhaps due to this your site will be included in the next ranking of the largest retailers.

Watch the video: Avoid These 5 Mistakes to When Buying A Luxury Watch (April 2020).


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