Representatives of 12 well-known IT companies answered 7 of our questions about how they develop and implement the content strategy of their brand. Experts shared what methods they use in promotion, how they distribute the budget among various channels, how many people take part in developing a content strategy.
The head of the Texterra marketing department, Evgenia Kryukova, was interviewed for the Samovov online magazine. In it, she talked about her way in marketing and the experience of writing the book "100+ hacks for internet marketers." Only practice, only hardcore - Eugene, tell us about your career path. How did you come to content marketing and Texterra?
At the event "RIF-Voronezh" I met with TargetHunter CEO Artem Morgunov and arranged an interview. I proposed to tell more parsers. What is it, how does it help in business, how can it be used? It turned out that the parser helps to find customers, employees and even missing animals. Here is such an Ace Ventura in the world of social networks =) One has only to learn how to use the service or hire a targeted specialist and you are already in the subject.
We are sitting in a cafe in Kazan IT-Park, both arrived at the SeoConference. An interview with Sasha for our blog was arranged by his PR man Viktor Fomin. But, it is clear that no interview would have happened if I didn’t know who Alaich was in the SEO bloggers party. I read it for a long time, it was interesting to talk with him.
I have been looking for a hero for this interview for a very long time. I wanted to find out how the infobusiness works from the inside, what is really behind the success stories and beautiful photos. But all the "acting" representatives of the infobusiness, to whom I addressed, either immediately went into denial, or were ready to give an interview on their own terms, with their questions.